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The web site forestparkatfletcherhills.com had the following on the web page, "Forest Park Apartments in El Cajon, CA." We noticed that the webpage said " Finding available El Cajon, California apartments for rent has just gotten even easier." It also said " At Forest Park Apartment Homes we know youll be pleased with the spacious one and two bedroom floor plans that we offer. Each apartment home features a fully equipped kitchen with frost-free refrigerator, air conditioning, and generous closet space. Feel free to bring your furry creatures home with you, our apartments are pet-friendly as well! Forest Park El Cajon." The header had Forest Park El Cajon as the highest ranking optimized keyword. This keyword is followed by apartments, rentals, and apartment guide which isn't as urgent as Forest Park El Cajon. The other words forestparkatfletcherhills.com used was apartment finder. apartment search is included but could not be seen by search engines.